Great content is not just enough to ensure a vast audience. You need to develop a viable set of content distribution strategies to give your content a wider reach. Content distribution is not just about dropping links on social media, spamming forums, and running ill-planned ad campaigns in hopes of generating leads. You need a solid and viable content distribution strategy to get consistent sales leads from your blogs, ebooks, email newsletter, podcasts, webinars, and any other content assets.
Content distribution strategies drive brand awareness, generates leads, and opens the door to conversations with your prospects. Different content distribution strategies work for other businesses. The distribution strategy could take a different form depending on the audience, nature of the content, and marketing aim.
If you are looking for ways to improve your business content marketing strategies, you will find this article helpful.
Here are how you can bring your content distribution strategies to the next level:
1. Utilize Newsletter Industry
One good way to improve your content distribution is through the newsletter. Build relationships with the managers who run these newsletters and ask them to showcase your content. Once your article has good quality copy, you won’t have to spend much time convincing them to get it published. Big newsletter companies allow your content to reach a vast audience.
2. Work with your partners
Product partnerships are a fantastic way to help you distribute your content. Integrating your product with other products provides you a great opportunity to reach your partner’s audience and vice versa. However, Be sure you are partnering with a brand that will benefit your content in terms of audience base.
3. Pitch Your Content to top publications
You can offer to write articles for top publications to share your view about specific issues. You can then share your internal report or industry analysis to benefit others, most publications like awareness content while expressing your opinion. You can structure your content in line with this to get it published.
4. Write Guest Post
Since you already have your blog audience base, you can create a new audience base by writing for other blogs or websites as a guest writer. So, you need to carefully identify blogs whose niche is similar to your content and pitch. You can edit your existing content to make it perfect for a guest post.
5. Optimize Your Website
Website SEO optimization is an essential content distribution strategy. Do this regularly; make sure your website is optimized for search engines. It makes people discover your website and its content and stick around. Also, you need to optimize your social media posts as well. This drives traffic to your website. To take your content distribution to the next level requires a great deal of planning on optimization. You need to coordinate what goes on your website with your social sharing.