Keeping up on your skills and development in the marketing world is a must if you want your business to flourish long-term. It’s also important to study from multiple groups of people. You can find many marketing books out there written from individuals with all sorts of backgrounds.
Here are 5 Marketing Books by women you can add to your reading shelf.
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
If there’s one thing you’re going to hear over and over again in marketing, it’s that quality content is one of (if not the) most important parts of a successful marketing campaign.
Ann Handley’s book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content has practically become a classic in the business world. She teaches how to write online content that brings customers to you and makes them want to stay. Recommended by professionals in the marketing field like Adelina Karpenkova and Rich Schwerin, this book is worth the read.
- The Profitable Content System: The Entrepreneur’s Guide to Creating Wildly Profitable Content Without Burnout by Meera Kothand
Are you worried about running out of things to say in your marketing campaigns? Quality writing is important, but how do you ensure you don’t start slipping? This quick read shows you how to keep you content high-value and your mind fresh. As an email marketing strategist, Meera Kothand knows what she’s talking about.
And she has other marketing books you can read if you like this one!
- Secrets of Successful Sales by Alison Edgar
Founder of Sales Coaching Solutions, Alison Edgar shares her experience as an award-winning salesperson and coach in this book. If you want to understand the psychology of your target audience and how to apply it so that people buy your products and services, look no further than Secrets of Successful Sales.
- Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
No one wants their business to go under because of a crisis. The problem is you can’t predict everything that’s going to happen. Well, Melissa Agnes has your back. In this book, she teaches you how to ensure your business can weather any storm that comes it way. Not only that, she shows how you can even prevent negative circumstances from turning into crises in the first place.
As for her credibility, Melissa Agnes has worked with global brands, governments, and world leaders, helping them with this exact topic.
- Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden
C.J. Hayden’s has been writing and teaching about marketing and entrepreneurship for a long time.In Get Clients Now!, she makes is possible for you to discover and implement the best marketing techniques to catch the attention of your target audience and draw them to your products and services.
There are 5 books any business owner or marketing professional can benefit from. Brush up on your business and marketing skills or learn new ones with these books written by women with lots of experience in the field.