Why You Should Create a Facebook Group for Your Business and How to Start

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If you own a business or plan on starting one, then you know how important digital marketing is in a world where millions of people are online every day. You want your presence out there for people to find, but the marketing process can feel intimidating.

The great thing is that there is a free, easy to use a digital marketing tool on a platform you’re probably already familiar with. You can move forward with your entrepreneurship goals by simply creating a Facebook group for your business.

Access to People

Facebook is one of the largest social networks out there. With so many people visiting the platform each day, it’s like an ocean full of possible customers from all sorts of lifestyles and backgrounds.

Get Feedback and Give Customer Support

Facebook groups encourage sharing each other’s experiences. It opens the door for communication, and for a business that means gathering vital feedback to make your products or services better.

Customer support is also important, and with a Facebook group, you can easily stay in contact with your customers, providing answers to questions and concerns they have.

It’s Free

Whose ears don’t perk up at a good deal? You can embark on or build on your digital marketing journey at no cost when you set up a Facebook group.

Newsfeed

Having a Facebook group for your business helps you tap into the power of the social media’s newsfeed more than having just a Facebook page does. In 2018, Facebook’s algorithm started prioritizing posts that initiate meaningful interactions and keep conversations going. Groups are naturally a place where conversations grow, so the more you and your customers interact there, the more your business will show up in their newsfeed.

Easy to Create

And the cherry on top? A Facebook group is a cinch to create! You don’t have to have amazing computer or website skills to set one up, and it doesn’t take a lot of time to get started either.

How to Start a Facebook Group

You can create a Facebook group easily from your computer or your smartphone. Below are the basic steps to create a group.

  1. Open your Facebook account
  2. Click on the Menu icon at the top right
  3. Go to Group Page
  4. Click the + sign at the top
  5. Select “Create A Group”
  6. Tap “Create A Group” again to confirm
  7. Enter the name of your group
  8. Choose your privacy option
  9. Add people to the group
  10. Tap Create

It’s that simple. 

What’s Next?

After creating the group, you can help ensure that people in the group are actually interested in your business by setting up a few questions they have to answer before being accepted into the group. This also makes it less likely for bots to gain access to your group.

Remember to post in the group regularly and always respond to members’ questions.

If you keep putting time and effort into it, you’ll have a thriving Facebook group that boosts both the quality and the reach of your business.

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