Discovering your target audience doesn’t have to be hard, but it will take some time and concentrated effort.
What is a Target Audience?
A target audience consists of the group of consumers you want to focus marketing to because they are most likely to buy your product or services. They are the “bull’s eye” your marketing arrow should be aimed at.
Now let’s look at some steps you can take to get a solid idea of your business’s target audience.
Analyze Current Customers
If you’ve already started down the path of entrepreneurship, then look into who your current customers are. What kind of people purchase your products or services the most? Who’s the most active on your social media pages or website?
Use Google Analytics or something similar to gather this information and then start building a customer profile based off of it.
This leads to you understanding your consumer demographics and psychographics.
If you’re not sure which demographics and psychographics to pay attention to, here are some examples.
- Income Level
- Marital Status
- Personality Traits
This information shows you who has a need or interest in your products and services and who’s most likely to buy them.
Build a Community
Take the time to make an interactive space for you and your customers. Social media platforms, especially Facebook’s group feature, are a great way to do this.
Get to know these people that make it possible for your business to keep going and let them get to know you and what your business stands for. What do they like? What are they struggling with? What do they hope and dream for? What feedback do they have to offer about your products or services? Getting the answers to these types of questions helps you dig past the basic facts, like age group, of your target audience and find where their heart lays.
Another resource you can delve into to discover what group it’s best to focus your marketing efforts on lies in knowing your competitors.
Find successful companies who offer similar products and services to your business and explore what type of person they are trying to catch the attention of. You can even look to see what groups are posting the most reviews or comments about them.
Segment Your Audience?
What if your research leads you to find that you might have more than one potential target audience? That’s fine. You don’t want to market to too many target audiences or else that defeats the purpose, but creating marketing specific to a couple is fine as long as it’s done well.
Check Again Over Time
Remember to research your information again every so often. Prime target audiences can change with time.