It is always worthwhile to point out the best marketing strategy for your business. The best process to get there depends on your overall marketing knowledge and how you apply it. The critical thing to know is the difference between B2B and B2C marketing.
B2B means business to business, and it describes businesses whose customers are other businesses. Therefore entire marketing strategy is dedicated to the needs, interests, and challenges of customers who shop on behalf of their company. Here are some examples of B2B:
- Recruitment software service that sells recruitment tools to HR divisions.
- Interior design business specializing in the design of office locations.
- Marketing software service that sells content strategy, SEO, social media, lead generation, and related tools to marketing departments
A Deeper Look at B2B Marketing
B2B marketing strategy used by businesses that provide products and services to other businesses. It can be anything from packaging solutions to electronic devices. Below, you will find important aspects of this marketing strategy.
- Stakeholders Involved In Making a Buying Decision
Always more than one person can make the final decision when a company has to buy something. Therefore, B2B companies need to formulate their strategies towards these decision-making groups. These are usually top-class managers such as product managers, operations managers, and CEOs. Use the right look, and expect your customers to ask more questions before you buy.
ROI plays an essential role in B2B Deals
Each purchase that a company chooses to pursue ties to the ROI it brings. All stakeholders involved in decision-making will consider the potential return on investment. Therefore contracts take more time and dedication to B2B space. B2B companies need to show how their product or service brings positive ROI.
B2C stands for Business-to-Consumer, and it describes businesses that are individual consumers rather than professional buyers. Therefore, all businesses’ marketing dedicates to the people’s needs, interests, and challenges in their daily lives. Here are some examples of B2C in action:
- An oral care company that sells toothbrushes, toothpaste, and mouthwash to individuals.
- A real estate agency that rents out a residential property to individuals, families, and students.
- A music platform that sells premium music-streaming subscriptions to individuals.
And the first thing you need to do before you implement a digital marketing strategy is to clarify which of these models is relevant to your business. The marketing actions you implement on social media will target you. It depends on the type of market. Without getting off-topic, one of the most significant advantages of digital marketing and e-commerce is that they allow you to personalize every action to be as effective as possible, then: why not do it in your favor?
A Deeper Look at B2C Marketing
As we shared above, B2C marketing is a strategy used by companies that sell products and services directly to consumers. For example, clothing companies, streaming platforms, and food distribution services. Have a look at the essential aspects of B2C marketing.
- Copy Has an Emotional/Fun Factor
The critical thing to note in the B2C space is how much emotion there is in the strategies and copies. Marketers say that what your product does is not essential to the customer, but how they feel about it. The emotional aspect also uses fun and entertaining content to attract the attention of the users. This strategy accomplishes through humor, such as mascots, illustrations, and video. The key to using emotional marketing is to know what your customer wants, not what they want. It’s about finding a sweet spot between the two.
- Brand Loyalty and Relatability Are Important
B2C companies generally do not want long-term relationships with their customers. They strive for brand loyalty and relativity. Through emotional marketing, storytelling, and strategic copying, B2C brands learn more about the household name and being a part of their customers’ lives.