Over 4.5 billion people use the internet and digital marketing has become one of the most potent marketing forms in our era. Most of the world’s internet traffic is actually generated through search engines. When it comes to doing business, search engine optimization is a huge focus for your marketing strategy. Getting your website, product, or business to be the first on the search is key to success.

Artificial Intelligence

Artificial Intelligence is growing rapidly. With algorithms and AI being put in action when it comes to which ads or businesses are displayed on Google or social media. The AI industry has actually been predicted to become a $118 billion industry by 2025. Investing in research on how to be favored by AI will definitely be influential toward your future marketing ventures.

Local SEO

Local search engine optimization is huge when it comes to businesses that serve small local markets. If you aren’t in the top 1 to 6 listings in your area, you need to find ways to drive traffic to your website by getting listed when it comes to area-specific directories. Every part of SEO needs to be considered, including geographic elements. Local SEO is important when a customer is using google maps and looks up local businesses to visit while they are in the area. Countless people look up “food places near me” or “___ stores I can get to today”, which have increased in search by 900% in the past two years. One of the best choices you can make to help your local SEO is to make your website ready for mobile devices and voice search, as well as figure out local keywords to capitalize on. 

Understand Structured Data

Google Search actually uses structured data from your website to understand the content of the page and gather information about the web and the world. It actually offers you a structured data testing tool to help you get familiar with the concept. Check out the tool and use it  on your website to enrich results to build your authority and brand.

User Experience

A good quality website is key. Make sure that your website has fast loading times, high-quality images and coherent layout, well chosen fonts, user-friendly URLs and sitemaps, easy to use dashboards, and a better navigation interface. The quality of your website will actually get you higher points, so make sure everything is up to speed!

SEO keeps evolving, digital marketing keeps evolving, the Internet keeps evolving, which is why it is important for your business to keep evolving. As you can see, search engines are looking at different parts of your website and business to choose your business to display to the masses. In the near future, AI may even be choosing who gets picked and chosen— so make sure your constantly improving, because with programs and algorithms looking for the ever-changing number one, you need to change to be number one.

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