There was a time before Facebook emerged on the scene. That used to be the time of MySpace. In the initial years of social networking, MySpace used to be a big name. This was around the time between 2003 and 2006. MySpace even crossed Google as one of the most visited websites. Then came Facebook and by the end of 2008, Facebook surpassed MySpace in the number of worldwide users. As of now, Facebook has crossed over 950 million users, and other than Google, it is the single most visited website, which makes Facebook an important platform to access potential consumers.

What is Facebook marketing?

Facebook marketing refers to creating a Facebook page or group for attracting customers and using it as a communication channel. Facebook actively provides a wide audience from all over the world, which is a huge, plus point for businesses. Originally, Facebook was marketed to college-level students. Now, it has expanded way beyond that and is used by people of all age groups. And, because of this considerable amount of public reach, a wide variety of market segments can be reached through Facebook.

Commonly, Facebook marketing is used by brands, local businesses, famous personalities, and non-profit organizations. The most important part of Facebook marketing is communication consistency. Regular posts and engaging with customers has done wonders for some local businesses and paved their way to international success. 

But, people are often concerned when investing in Facebook marketing thinking that whether it will last or not and whether their business will go downhill if Facebook outlives its time. The answer to this is that Facebook will remain the world’s biggest social network and you will still find the best marketing opportunities on Facebook. This is not going to change anytime soon. Facebook marketing is worth your investment. This information is backed up by research studies based on the trends revolving around Facebook. According to these research-based studies, Facebook users have not changed their behavior. Recent data collected by Pew Research Center reveals that Facebook is still popular and used by every age group. Both men and women use Facebook as a social media platform in equal numbers.

Facebook Insights feature enables the business owner to analyze various aspects like consumer surge, popular posts, site visits, and trending posts. This helps to study one’s business statistics and results.

Facebook has recently introduced the feature of Facebook Marketplace, which specifically targets sales, and it can be a game-changer for small businesses and local vendors. It is a convenient feature added to the Facebook ecosystem. It has huge potential for e-commerce retailers and anyone can set up their shop. Facebook Jobs is another feature added to the Facebook ecosystem. This shows that Facebook is being evolved with time and is here to stay.

So, if you are terrified about investing in Facebook marketing then you need to take a leap of faith and invest in it because Facebook is here to stay for now with its growing audience. It is much more than a social network site now.

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