Having a skill or talent that you can use as a side hustle is not everything, making it known and generating an income from it is the real thing and this is where marketing comes in. A lot of people associate marketing with established organizations and businesses, but the reality is that marketing is a tool that can be beneficial for anyone, freelancers for example.

So, if you do have a side hustle but still struggling to generate a considerable income from it, here’s how you can use marketing to make that happen;

• Pitching

The art of pitching has been there for a long time. It’s only recently that people have started recognizing as a valuable skill and are getting eager to learn it.

Pitching is a great way to communicate your idea, services, or business to the person next to you without wasting much time and making sure that the listener is paying attention to every word of yours. With the help of the right pitch, you can make sure that your client has a clear understanding of what you want to say, how to communicate or reach you and hence they will remember you longer than they would remember any other random person that they might have met on their way to work.

You can use any medium, emails, social media, or YouTube ads, to pitch your services and hence make you and your side hustle known to potential clients.

Here are some of the tips that you can use to create your pitch

• Keep it simple and casual
• Add a brief, but precise, introduction of yourself and tell them about how you got to know about the vacancy or gig.
• Make sure that you highlight all the relevant experience
• Tell them how you can add value to their business and why you are the perfect fit for the job.
• Attach your samples to give them an idea of your work and skill
• Finally, end your pitch with a friendly conclusion.

By standard, you should attach a minimum of three samples of your work. And don’t forget to ask your friends and family to review your work and help you improve it before you send it out to potential clients.

• Social Media

What started as a platform to find new and old friends, has become something so huge that one cannot even imagine growing their business if they do not have any social media presence. And hence this is why it is your best friend when it comes to marketing your side hustle.

Your social media profile can act like a mini or informal portfolio that you can use to build your audience and attract clients. However, there are still some tricks a technique that you need to follow to make sure that you attract the right audience and clients.

• Do not rely too much on all the hashtags and trends. Rather stick to the relevant ones only. The ones you are sure about will help you find a gig or client.
• You can even add “for hire “in your bio to indicate that this is more than just a hobby for you.
• For Twitter or Facebook, you can make one post about all the services that you offer and pin it so that any new visitor does not have to struggle to find it what it is that you do.
• By joining the relevant groups and following people, you can also do networking and build connections.

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