Due to lockdown caused by COVID-19 everyone is forced to stay in their homes and this is the only way to prevent yourself and your loved ones from this disease. In this situation, everything is closed whether it is educational institutions, factories, markets, or local shops. Businesses are facing a huge loss due to this lockdown as there are no customers in the markets anymore.
But we should keep in mind that where there is a will there is a way. If we think about ways that may help our business in this time of crisis we may come up with something. Here are following ways through which we can promote our business during this pandemic,
– Digital Marketing:
Digital marketing is not a new thing in this era. Most of the people preferred online shopping due to their tight schedule even before this lockdown. The first thing we have to do to promote our business in this lockdown and while staying at home and being safe is that we have to digitize our business. As all the cities are in lockdown and the people are in isolation, the internet has become their best friend. They stream through the websites all day long. In this condition, it is a great opportunity for you to digitize your business.
– Social media campaign:
Start a social campaign online to promote your product. In this way, people will know that you are available online now. Message your existing customers and let them know that you are selling your product online and now they don’t have to wait for the lockdown to get over to purchase your product.
– Quick and inexpensive delivery:
Deliver your product to the customer in a quick, inexpensive, and the way your customer is satisfied with. This will surely increase your customer’s confidence in you. Stay in touch with your existing customers and keep them updated so they can share their experience with their friends and family that will result in an increase of customers for you.
– Quick and easy access:
Devise a way to grant quick and easy access to your product. You have to create a simple way for the customers to reach your product online so that they can easily convert from traditional ways of shopping to online shopping. You have to create a website that your customers can easily access and purchase your product without any confusion and difficulty.
– Communicating with your customer:
You have to be in contact with your customer so they know that you value them. Held virtual meetings with your customers as you cannot have a face-to-face meeting with your customer during this lockdown. Try to answer the questions of the customers and try to convince and satisfy them with your product.
– Analyzing customer:
Last but not the least you have to analyze and segment your customers. You have to analyze what your customer needs and then provide them with that product without confusing them. The less confusion the more satisfied a person is. You have to know how to link to your customers. If they reach you through online media try to reach them through the same media. If they reach you through email try to reach them through email and get them updated at the media they usually use and prefer.